About Myself
I have owned several businesses throughout my career, including three full-service gas stations with repair services, two sandwich shops, and a catfish restaurant. Additionally, I have served as the owner and editor of a TV guide magazine called TV Scene Magazine in Shreveport, La., printed by Tel-Aire Publications in Dallas, Texas. Currently, I am the owner of a successful internet business. I understand the challenges of limited and expensive advertising and the difficulty of gauging the success of advertising campaigns. In my experience as a magazine publisher, I found that coupons were the most successful form of advertising.
My lead generation concept, Coupon Pens, addresses the problems mentioned above and more. While coupon campaigns by mail can be expensive, most are thrown away without being examined.
With Coupon Banner pens, the idea is to create something valuable and unique that people won't just throw away. Instead, they'll see and remember your banner ad or coupon repeatedly as they use the pen. This practical and affordable solution is a win-win. Additionally, when they use your pen coupon, they return the pen, which adds to the effectiveness of the approach.